Glosario exprés: autopromoción auténtica vs postureo

Glosario exprés: diferencia entre autopromoción auténtica y 'postureo' con ejemplos actuales.
DannisDannis
2 min reading time
¿Qué define mejor “postureo” en redes sociales?
In Spain, “postureo” refers to showing off a supposedly perfect life just to impress others
Correct: 0/8

Hints for this Quiz

Think of a glossy, picture‑perfect image posted just for likes, without real substance.
In Spain, “postureo” refers to showing off a supposedly perfect life just to impress others
Correct answer: 1. “Postureo” is about showing off and pretending, when someone displays an “ideal” life just to impress people. Don’t confuse it with honestly presenting your real achievements.
Look for the option where the goal is to impress, not to inform.
Many people criticize these kinds of photos on Instagram as “postureo”
Correct answer: "postureo". Posing with expensive props just for the photo is a classic example of showing off.
The sentence is missing a verb that refers to how you present your results.
Key idea in the topic of self‑promotion: you need to communicate and know how to “sell yourself” well, not just work well
Correct answer: "comunicarlo y venderse bien". The expression “venderse bien” means “to know how to present yourself well”, not “to sell yourself” in a literal sense.
Look for the option that has a concrete fact + useful value for the audience.
Authenticity is increasingly valued compared to “postureo” and empty promises
Correct answer: 1. It shows a specific real achievement + useful information. The others are either empty bragging or a lack of communication.
Think about which one shows a real achievement and has the goal of informing, not just showing off.
Sharing real achievements with concrete information is part of building a personal brand
Correct answer: "autopromoción auténtica". The person shares a real achievement and explains the process — that’s part of healthy self‑presentation.
Marca personal = consistency + useful content + good image.
Typical vocabulary and phrases for this topic: “cuidar tu imagen (online)” (take care of your (online) image), “crear una marca personal” (build a personal brand), “estar pendiente de los likes” (pay attention to likes)
Correct answer: 1. A strong brand is built on usefulness and consistency. Fake tricks (like buying followers) damage trust.
Think about how you talk about your followers and how they interact with you.
“Seguidores” is a key word in the vocabulary of social media and self‑promotion
Correct answer: 2. This is a natural way to talk about followers and the quality of interaction. The other options are grammatically or lexically unnatural.
Look for something about self‑presentation, not the literal sale of objects.
“Venderse bien” appears in the context of communicating your achievements and personal brand
Correct answer: 2. In the figurative sense, “venderse” means being able to present yourself well (in an interview, in your profile, etc.). The others refer to literal sales.

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